SMD (Support in Market Development) - is a leading provider of market research, sales management and forecasting services to the pharmaceutical industry.
SMD works in the following CIS countries:
· Ukraine –2004 (back data since 2003)
· Armenia –2009
· Azerbaijan –2008
· Belarus –2008
· Georgia –2009
· Moldova –2007
· Kazakhstan –2008
· Kirgizstan –2009
· Uzbekistan –2009
Researches of:
· Pharmaceutics establishments' purchase and sale audit.
· Hospital establishments' purchase audit;
· Second distribution audit;
· Import medicine analyses;
· Doctor prescription analyses;
· Ad Hoc research;
· Analytical services
Highlights of our competitive advantages, underlined by feedback from our clients:
SMD is the one company within CIS region supporting clients not only with broad spectrum of hard-data, but also with analytical support, ready to use KPIs in pre-defined templates and reports by regional representatives with corresponding territories
Quality of SMD data reports shows a margin of error of 5% on national level, vs. internal figures of clients.
Level of accuracy on regional level for SMD data is 10% vs. internal sales of clients.
Since 2007 companies such as Sanofi Aventis, Berlin Chemie, Servier and Alcon are using sales data of SMD to successfully pay bonuses to all their field force team.