Retail audit

SMD sell out retail audit is сontinuous syndicative panel-based pharmacy retail audit with sample-to-universe projection.

Level of coverage is over 67% active pharmacies that provided high data accuracy.

We use stratified random sampling model to get national and regional data.

Points of sales are stratified by region, pharmacy chain/independent, urban/rural, point of sales turnover.

We also add pharmacies specialized on sales of rare and expensive Rx medicines to report this segment precizely.

Variables are volume (packs, standard units, defined daily doses/DDD) and value (Hryvnas, USD, Euro)

All range of medicines is indexed and belongings to National Essencial Medicines’ List and to reimbursement program “Affordable Medicines List” is stated.