A new approach to clustering pharmacy outlets

In cooperation with partners, SMD has developed its own algorithm for clustering pharmacy points of sale, including geographically and forming blocks.
The created algorithm takes into account not only the territorial location of the pharmacies themselves, but also a number of factors that directly affect the characteristics of their assortment and sales volume.
In particular, the presence of outpatient health care facilities or hospitals within the cluster, as well as places with high traffic (metro stations, train stations, shopping centers, etc.).