SMD launches updated audit of retail sales from pharmacy outlets

A new audit of retail sales from pharmacies in Ukraine (Sell-out Ukraine) was presented at the IQVIA conference on November 27, 2025, as part of a presentation on trends in the development of the Ukrainian pharmaceutical market.

The sample consists of 11,340 points of sale, which corresponds to 65% coverage of the total universe. The coverage of the top ten associations of pharmacy chains is 86% of the corresponding number of points of sales.

The audit is characterized by a small size of territorial clusters (bricks) – from 7 to 13 pharmacy points, which allows build the territories of medical representatives very accurately and precisely track their personal results. Regular delivery of audit data will be implemented from January 1st, 2026.